Amplify Research designs, conducts, and analyzes findings across a variety of qualitative methodologies to provide actionable insights and strategic recommendations to help clients truly understand their customer’s values and their brand equity.

As qualitative consultants, we place an emphasis on combining creativity and strategy to produce consumer insights. We have listened to hundreds of consumers speak about a wide range of topics from financial management services to grocery shopping and pet products. These experiences have allowed us to refine our research techniques to yield usable and valuable results.

Example project methodologies include:

  • In-facility Focus Groups
  • In-facility Interviews
  • In-home Friendship Groups/”Viewing Parties”
  • In-home Interviews
  • Online Bulletin Boards
  • Online Journals/Blogs – The Amplify Blog
  • Online Video Interviews

Example target audiences include:

  • Upscale Families
  • Trendsetters and Opinion Influencers
  • Community Advocates
  • Technology-Driven Moms
  • Socially Active Kids, Tweens, and Teens
  • Brand Savvy Shoppers
  • Eco-Conscious Families
  • Middle & Upper-Middle Gen Pop Consumers