As an alternative to the traditional journal or diary assignment, the Amplify ethnoblog provides a platform that peels away the curtain to reveal richer and deeper insights.

ethnoblog offers an environment where respondents can freely reflect and express themselves. By uploading photos, videos or shopping receipts, we are given a more intimate look into the perceptions, attitudes and beliefs that drive purchasing decisions.

ethnoblog is a flexible tool, allowing clients to scale the application to fit the needs of each particular study. From simple journal posts over three days, to the ability to add-on a more involved collage tool to take a journey with a respondent for three weeks, we are able to tailor the application from project to project.