Katherine Horrocks


Katherine co-founded Amplify Research Partners with a vision for engineering a better research experience through superior project oversight; starting with streamlined coordination and precision detail planning, and resulting in consistently successful project execution.

Having led project management teams and facility operations in top California focus group facilities, Katherine has an insider?s knowledge of how to get a project done right, and just what a strong qualitative team is capable of.  She has managed the fielding of hundreds of focus groups to facilities around the nation, and has created her own databank of facility and recruiting capabilities

throughout the US in both major markets and harder to field secondary markets.  Katherine has extensive experience with multi-phase projects, product placements and sequential testing coordination, as well as message boards and online focus groups.

Katherine serves on the Board of Directors for the NorthWest Chapter of the Marketing Research Association and is responsible for email communications and event planning.

In her ?free time?, Katherine enjoys helping with production and marketing for Bay Area based children?s educational film company, Adina?s Deck.